Driver benefits

There is a popular misconception that driving hybrid, plug-in hybrid and electric vehicles involves a sacrifice for the driver. In fact the opposite can be true. They can give a better driving experience than conventionally powered cars.

It is a fact that unless coerced, people will not act against their own self interest. Hybrid, plug-in and electric cars have to offer a better value proposition to be successful. The inherent benefits include faster acceleration, quieter operation, lower fuel costs, greater convenience, less "environmental guilt" and new electronic systems that will give more comfort and improved safety.

Such benefits could further enhanced if the EU and governments cut VAT and provided greater incentives to address the premium in the cost of the initial purchase. The logic for encouraging individual purchases is that not only do they contribute to meeting environmental targets but contribute to other major government objectives such as defence and economic performance.

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